New PDC Export Sales Manager Strengthens Prominence in the Americas

Julien Lenglet, formerly Sales Manager with PDC Europe, is PDC International’s new Northeastern and Latin America Sales Manager.  The post covers several northeast regions in the US, including New York, New Jersey, Pennsylvania, and Maryland. 

Returning recently from his first North American trade show, EXPO PACK Guadalajara, Lenglet found attendees were keenly interested in what PDC had to offer. 

“Many companies we talked with were start-ups,” he explains, “dairies, and cosmetic companies.  On the other side, there were big players in tequila and other spirits, yogurt, and makers of organic skin care products.  What all were after was high quality shrink sleeve labeling machinery with a space-saving footprint – what they refer to as ‘bueno, bonito, barajo’ – (good, beautiful and cost-effective).

 “From a technical perspective,” Lenglet reports, “show attendees were interested in PDC’s new Multiple Reel Unwind Module.  “This is a high-speed auxiliary unit for label rolls that operates for extended periods without operator intervention, and eliminates roll changes, the most common reason for line stoppage,” he says. “It’s an important improvement because it brings line costs down by increasing uptime, with fewer workers needed.”  Notably, the PDC unwind module can be a stand-alone unit, used with any existing shrink sleeve labeling system.   

Lenglet studied international business in London, and worked for UL Labs in Paris where he managed specifications for the HVAC industry and commercial appliances.  His post covered the Benelux* countries plus France, Switzerland and North Africa.  He joined PDC International in February. 

The packaging industry continues to evolve,” says Lenglet, “primarily due to advances in automation, speed and, increasingly, a greater emphasis on TCO**.  Few companies,” he adds, “and no medium to larger companies – buy on capital cost alone.  An efficient production line is everyone’s goal.  Also,” he adds, “we are selling to packaging experts today – buyers are incredibly knowledgeable, and that clearly favors our approach.”

Lenglet has focused strongly on understanding and working with the needs of the food, beverage and pharmaceutical industries, and has several notable programs under development. Please join us in welcoming Julien to the PDC Team! 

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* Belgium, Netherlands and Luxembourg   ** Total Cost of Operation