How to Select the Correct Film Type

Choosing the wrong film for your shrink labeling project can lead to wasted materials, packaging defects, production delays, and unhappy customers. This expert guide walks you through what matters, from clarity, shrink percentage, environmental impact and performance, so you get exactly the film your application needs.

Our guide will help you understand:  

• Film Types & Their Trade‑Offs. Learn the strengths and limitations of various film types including PVC, PETG, OPS, PLA, polyolefins. (E.g. PLA’s environmental benefits vs. PETG’s clarity and shrink %)

• Shrink Curves & Material Performance Compatibility. Understand shrink initiation temperatures, directional shrink (TD vs MD), and how film responds when heated. This will help you minimize distortion and ensure an ideal tight, uniform fit.

• Surface Finish, Clarity, & Print Quality. Gain insights into how different films affect gloss, clarity, scuff resistance, and color fidelity, especially important for high‑end brands or packaging with 360° graphics.