When today’s consumers visit the supermarket, a product’s label has a huge impact on their buying decision. Whether they’re drawn to graphics quality, a logo, nutritional information, instructions or expiration dates, shoppers rely on labels for critical information that helps them make a decision. The customer also needs to know if a product has been opened or tampered with.
With all these important functions of labels in mind, food and beverage manufacturers must select a labeling method that works for their products and budget. At PDC, our shrink sleeving machinery allows manufacturers to comply with consumer safety expectations without compromising on product design. Our compact shrink sleeving equipment is designed to handle high-speed production lines, regardless of the production floor space available, while maintaining quality and accuracy.
Shrink sleeve labeling involves printing primary package graphics on a flexible film, formed into a sleeve, that reduces in size and conforms to the shape of the container when heat is applied.
One of the main benefits of using shrink sleeve labeling is that manufacturers get 360 degrees of coverage, meaning more real estate for colorful graphics and messaging to capture the attention of consumers. It is unique in its ability to decorate complex curves on almost any package shape. This allows much more creative container designs versus a wraparound or pressure sensitive label, both of which require flat labeling surfaces, limiting the area of decoration.
Because you can get full-body coverage with shrink sleeve labels, it reduces the need for multiple labels, saving time and money. Plus, you can get more attractive designs with shrink sleeve labeling, which builds your brand and leads to higher sales.
Shrink sleeve labels hold up well during transit and in humid, moist environments such as coolers, showers and refrigerators. This is because the label is printed in reverse on the backside of the clear film. Certain grades of shrink labels also protect products from UV light, extending product shelf life.
Shrink sleeve labels will work for virtually any application on a rigid consumer product package, and can withstand refrigeration and moisture while maintaining its appearance.
There are a number of instances you will definitely want to consider this type of label for your food and beverage products, such as with:
While curved surfaces such as tapered bottles may be challenging for traditional labels, shrink sleeve labels make it easy to create attractive, form-fitting, well-branded beverages. These include flavored milks, creamers, juices, and beer, wine and spirits.
Shrink sleeves can be used on beverages as tamper-evident neck bands on juice, bottled water, teas, coffees, and sports drinks.
Interested in using shrink labels for your beverage products?
Explore the creative labels our clients have been making in the craft beer and wine and spirits sectors with our shrink sleeve machinery.
With high sanitation requirements, using shrink sleeve labels for dairy and other food products is a no-brainer.
Shrink sleeve labels can be used in food products to create tamper-evident neck bands on bottles and jars for sauces, spices, and pickles, as well as labels for tapered tubs of margarine, yogurt, and ice cream.
Full-body shrink sleeve labels may be found on flavored milk, fruit and snack cups, yogurt, as well as squeezable mayonnaise, ketchup, and salad dressings.
Considering making a switch to shrink sleeve labeling at your manufacturing facility?
Check out our frequently asked questions to learn more!
For over 50 years, PDC International has been providing top-of-the-line shrink sleeving and neck banding equipment and high performance shrink tunnels, maximizing production efficiency and uptime for a wide range of global industries from food and beverage to pharmaceuticals, and household products.
Contact us to see how we can help you bring your products to life!
© PDC International Corp. 2016
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